Specific Functions

  1. Establish a communication system to strengthen relationships with external partners and inform the public of the status and accomplishments of the region
  2. Establish and nurture linkages with various media organizations
  3. Monitor news matters concerning the region and take action as needed
  4. Provide direct communication support to the Regional Director and other official spokespersons (speeches, messages, media coverage, talking points, and other similar public and media relations requirements)
  5. Manage media and public relations events of the regional office and provide guidance to the schools divisions
  6. Manage information flow and communications in support of crisis management
  7. Communicate with Central Office and other Public Affairs offices across levels of DepED and other government agencies regarding information, news, and other matters relating to their functions

 

Statement of Purpose

The Public Affairs Unit (PAU) provides the stakeholders with accurate, adequate, and timely information and strengthens linkages with internal and external stakeholders towards enhanced awareness and perception of the Region and of the Department.
Outcomes Outcome Indicators
  • All stakeholders are aware and support DepEd Programs/Projects/ Activities (P/P/As) and the Regional Strategic Direction.
  • Percentage of stakeholders’ awareness on DepEd’s PPAs
  • Percentage of stakeholder’s supporting DepEd’s PPAs
  • CO, RO & SDO officials are prepared for various successful regional public relations engagements
  • Percentage of communication materials/press releases prepared and approved ahead of public relations engagements

 

Key Result/s Areas Objectives Outputs Output Indicators
Communication Systems and Processes To implement the
national communications framework developed at the national level		 Regional Communication Plans,programs, and strategies Number of communication plans, programs, and strategies implemented
Number of orientations conducted for the National Communications Framework(when there are major revisions in the NCF)
To manage communication protocols at the RO and SDOs Crisis Management Plan
Communication Policy(Regional Orders, Memo etc.)		 Number of issues or concerns managed based on the crisis management plan
Approved Crisis Management Plan
Communications Policy/Protocol implemented
Number of released official communications (memoranda,advisories) for the implementation of the Policy
SDOs and Functional Divisions adopt the communication protocols set in the issuance released Complete and accurate needed data provided within timeframe Number of concerns/requests addressed and prepared after receiving requests.
To implement standards on issuances of print and non-print materials Implementation Plan on the Guidelines/Standards, print and non-print materials (DepEd Service Marks and Visual Identity Manual and DepEd Manual of Style) Number of issued print/non-print materials compliant to the set standards
Number of orientation(s)/training(s) conducted for DepEd SMVIM and Manual of Style
Number of official issuances/communications adhering to standards from the DepEd Manuals
To relay received information/issues and concerns affecting the Region to proper office/s or authorities for information/action. Press Releases
News Articles
Advisories
Letters		 Number of issued print/non-print materials compliant to the set standards
Number of official issuances/communications adhering to standards from the DepEd Manuals.
To provide appropriate technical assistance (e.g., communic ation plan development,development of print and non-print materials) Technical Assistance Report Number of technical assistances provided
Communication
Linkages		 To conduct media and public relations events involving communication technical work in the promotion of best practices of the Region Press Kit
Press briefer
News materials/items published by local/ national media		 Number of press conferences/public briefings conducted
To act as spokesperson /representative of the RD and ARD Report on media interviews, dialogues
List of representations made		 Number of representations made
To strengthen partnership with various media and stakeholders Information & Education Campaign (IEC) and Advocacy Materials
Signed MOA/MOU
Infographics/Advocacy Videos,Audi-Visual Presentations		 Number of published/broadcast stories that involved partners and stakeholders
Number of produced IEC Materials (print/digital)
Communication
Support		 To prepare information materials (messages, speeches,talking points, consolidated data)needed for RD’s interview, press conferences/media briefings, and other Public Relations (PR)engagements Press Statements, Press Releases,Interviews, News materials/items published by local/national media
Infographics, advocacy videos
Copies of messages/speeches
Newsletters (e-copy and hard copy), broadcast, and social media platforms		 Number of information materials released/ published in online and offline platforms
Number of issued/volumes of newsletters published
Number of episodes televised/broadcasted/ streamed/ posted
To provide assistance on crisis management Official statement of the head of the office and/or resolution
Incident Reports
Communications Plan		 Number of issues and concerns addressed
Crisis Communications Plan
Number of Incident Reports received and transmitted
Number of Official Statements Released
To monitor and evaluate level of satisfaction of stakeholders on service rendered

Feedback report received

Analyzed client satisfaction result

Percentage of feedback received

Approved and submitted analyzed client satisfaction result
Office Administration and Performance Management To establish and maintain systems and processes geared towards administrative effectiveness and efficiency Operations Manual and/or Citizens Charter
Document Tracking System		 Streamlined Processes/Services and Procedures as declared in the Operations Manual and Citizen Charter
Operational document tracking system
Administrative and Financial Reports Number of pertinent forms and documents accomplished and submitted on time (e.g., WFP,PPMP, APP)
To promote a culture of excellence, innovation, and collaboration List of employees given rewards and recognition
Citizen/Client Satisfaction Survey (CCSS) Results and Analysis
Report on Actions taken relative to the CCSS results (if there’s any)		 Number of recognition initiatives conducted
CCSS rating received
Number of satisfied clients/customers based on feedback received
To conduct periodic monitoring and evaluation of office/staff performance for the provision of relevant learning and development programs IPCRF/OPCRF Accomplishments
Capacitated staff
Training Completion/Terminal Reports
Report on performance coaching		 Percentage of achievement of IPCRF/OPCRF
Number of personnel who attended learning and development programs
Number of performance coaching activity conducted
Number of Performance reviews conducted